My name is Fredrik Aaro,

I'm a Swedish interdisciplinary designer with extensive experience in research, strategy, industrial- and experience design for global brands at Spark Reply and BMW Group Design.

I have a strong drive to make the future approachable today with the help of visionary design. By leveraging insights about people and their world, I aim for my work to always be relevant, innovative, and for it to reach meaningful impact.

I graduated from UmeΓ₯ Institute of Design with a master's degree in Transportation Design, and have since my studies worked mainly in mobility, but also in entertainment tech, lifestyle, wholesale, and telecom. My ability to run projects and contribute holistically from research to concept has seen me working as a project lead and designer on topics like:

πŸ”­ Trendspotting and forecasting
πŸ’Ί Conceptual car interiors
πŸ•΅οΈ Immersive field research
πŸ“Š Service design for future mobility visions
✨ Artificial personal assistant
🎯 Future product portfolio opportunities
🎬 Art direction and visual storytelling

When I'm not working, you'll find me spending time with my family, illustrating, trying a new restaurant or cooking a new recipe, running in the forest, hiking in the alps, snowboarding, or playing games with friends.

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