Hej! I’m Fredrik,
a Swedish designer, researcher, and mobility expert who loves imagining tomorrow today.
By leveraging insights about users and their world, I aim to create meaningful work that empowers people and lets my global clients plan better for the future.
☝️ Useful links! For portfolio access, write me on LinkedIn or at aaro.fredrik@gmail.com
I help my stakeholders make better decisions by championing their user's perspectives.
Since I left UID in Umeå with a Master of fine arts in Transportation Design in 2015, I’ve worked with future-forward design projects in several departments at BMW Group Design and for a wide range of global clients at Spark Reply.
What I bring to the table
Experience from diverse design roles • Good at challenging stakeholder management and cross-functional communication • Excellent visual storyteller • Workshop facilitation expert
My attitude
User-first mindset • Curious lifelong learner • Passionate & Adventurous • Adaptable team player • Wildly creative • ...but structured
Out of office
My life is centered around my little family and many hobbies. I love drawing and do it daily, often helping friends with graphic design, or attending a life drawing session. You often find me trying a new restaurant in town or cooking for a group of friends, as I love the time spent sharing food in good company. I recharge by running in the forest, hiking in the Munich Alps in the summer, or snowboarding in the winter.
My career and free time have seen me traveling the world a few times, learning about different cultures and places, be it professionally or for leisure; this is when I’m the happiest, meeting people I didn’t know before.
Try! 👇
